Saturday, October 31, 2020

Blog #14: October 31,2020


                Today I decided to research the representation of different sorts of people and aspects in media, what led me to research this aspect of media is the fact that the target audience has an effect on representation. This is why I would like to understand how the target audience of media productions has shaped general representations. 

                Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective. Media texts have the power to shape an audience’s knowledge and understanding of these important topics.

                This is why it is so important to have a wide variety of representation shown in media because it is easy to create widespread stereotypes for certain people. When there is a simplified representation of a person, groups of people, or a place, through basic or obvious characteristics which are often exaggerated. Without proper representation in media, individuals from underrepresented groups will believe that they are not essential to society.

                
Research Sources: https://thehawkeye.org/19661/op-ed/the-importance-of-representation-in-media/

Friday, October 30, 2020

Blog #13: October 30, 2020

 


    
                Today in class I was lectured about the target audience and how it affects what sort of content is produced from media and magazines. So, I decided to do some research on how to find a target audience and why is it so important to know.

                    A target audience is a group of people defined by certain demographics and behavior. Finding a target audience means discovering what kind of people are most likely to be interested in your service or product. Demographics looked for include but are not limited to gender, age, profession, and location, and income level. Often, media businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns for productions, content, and magazines. 

                    There are multiple ways to determine the target audiences, such as examing current customers, researching the competition, analyzing your product or service, and evaluating and revising your segmented audience. Although, there is no one-size-fits-all audience for all companies. The only real way to discover the true target audience is to conduct plenty of research.

                    As for me, I have decided to create a survey for my fashion magazine to discover my target audience I will include questions that will allow me to discover their demographics. I plan on creating it and sending it to my AICE Media Studies classmates and will describe the results in one of my future blogs, so please do look forward to that.
    
Sources: https://sproutsocial.com/glossary/target-audience/
                https://www.fatguymedia.com/inbound-marketing/target-audience/

Friday, October 9, 2020

Blog # 12: October 9, 2020

 

    
                Upon further research on the filming process, I am learning about how shots are composed. The different types of compositions that I need to understand     includes: 
  •  Framing - Framing is just one aspect of directing with the camera, the placement and position of the subjects in your shots.
  • Rule of thirds - This is the process of dividing an image into thirds, using two horizontal and two vertical lines. This imaginary grid yields nine parts with four intersection points. As a result, when you position the most important elements of your image at these intersection points, a much more natural image is produced. 
  •  Depth of field, deep and shallow focus - Depth of field is the area of acceptable sharpness in front of and behind the subject in which the lens is focused. Meaning how blurry or sharp a shot is made. A shallow depth of field refers to a small area in focus. A deep depth of field captures a larger area in focus, often keeping everything in the image sharp and clear.
  • Focus pulls - This is when the camera operator changes the focal point of a scene while they are filming. For example, the camera is focused on a subject in the foreground, and then the focus changes to the back of the room to a different subject, which happens all in one shot.


Wednesday, October 7, 2020

Blog #11: October 8, 2020


 

        

                    This is a continuation of my research for films such as camera angles, I must understand for my AICE Media Studies Class. So, here a list of angles and some examples include: (www.studiobinder.com)

  • High angle - A high-angle shot is a cinematography technique where the camera points down on the subject from above. 

  • Low angle - a shot from a camera angle positioned anywhere below the eye line, pointing upward.

  • Canted angle -  a type of camera shot that has a noticeable tilt on the camera’s “x-axis.”
  • (www.studiobinder.com)

Tuesday, October 6, 2020

Blog #10: October 7, 2020

                Today in class I was assigned to start researching camera angles. I simply have to go to my course syllabus to see every camera angle I am expected to know. Moreover, understanding them will be a portion of my exam.

                    So the different camera angles and some examples include: 

  • Establishing shot - A shot in filmmaking or television that sets up the context for the scene ahead.

  •  Master shot - An entire dramatized scene, start to finish, from a camera angle that keeps all the players in view. 
  • Close-up - A type of shot that tightly frames a person or object. 

  • Mid-shot - A camera angle shot from a medium distance.
  • Long shot -  A view of a scene that is shot from a considerable distance.
  • Wide shot -  shows the entire object or character and is usually intended to place it in some relation to its surroundings.

     
  • Two-shot - A type of shot in which the frame encompasses two people.
  •  Aerial shot - A shot that's taken from an elevated vantage point than what is framed in the shot.
  •  Point of view shot -  A short film scene that shows what a character is looking at.
  • Over-the-shoulder shot - a camera angle used in film and television, where the camera is placed above the back of the shoulder and head of a subject.



 (www.studiobinder.com) 


Blog #59: Creative Critical Reflection Question #4

      3. How did you integrate technologies – software, hardware, and online – in this project ?         Click the link down below for my re...